Seoul Underworld: Fashion Rewritten by Minsoo Park

Seoul’s creative scene is shifting, and at the center of that change is stylist and creative director Minsoo Park (@dokgomansu). Known for his daring visuals and unapologetic vision. While many follow trends, Minsoo builds entire worlds. His styling is about atmosphere, tension, and mood, and creating characters who live in imagined realities but feel vividly present.

His collaborations speak volumes. Working alongside visionary artist (@savemymind), the two have produced projects that blur the line between editorial and art piece. Their visuals feel like fragments from a lucid dream, cinematic and disjointed. Whether it’s pushing the envelope with an experimental brand like DOGMA EHKS (@dogmaehks) and SAN SAN GEAR (@sansan_gear) or crafting stylized looks for Korean rap star Changmo (@changmo_ ), it brings a distinct, personal language to every frame.